Server and Wordpress Updates

October 28, 2007 – 4:19 pm
As part of my plan to Revamp My Blog in 30 Days, yesterday I took the time to update my server, update my version of WordPress as well as add in necessary WordPress Plugins. While detailing these updates may be a bit mundane - I am hoping that (strung together) they will be quite helpful to someone who is trying to accomplish the same type of revamp. Server Update: I looked into a few options on this one. I put a posting up on Craigslist, asked a friend if he would help me, thought about doing it myself and pinged my server's customer service. In the end the breakdown looked something like this: Can someone on Craigslist do it?: The lowest bid I got from people who responded to my posting was $400. While this may not seem like a lot of money for someone to update my Fedora version, PHP version and ...

Posted in Blog Revamp |

Why URLs Still Need To Be Optimized

October 25, 2007 – 5:35 pm
Ever wonder why you are sitting in a meeting (or on a phone call), still talking about optimizing URLs in the year 2007? It’s probably because there are too many uneducated search marketers influencing your client. But, for your sake, I hope that is not the case and you have convinced your client or company that stuffing keywords into the URL path will NOT help your organic ranking. Assuming that is the case, let’s look at why URL optimization SHOULD still be part of the conversation. I have narrowed it down to Three Golden Rules… (please poke me if you have another golden rule) Size Matters I know people have told you that it doesn’t matter but it does; the shorter the better. A long URL presents a few problems: They are impossible to remember. They look spammy. They often break inside an email They are un-linkable (no one wants to put a link paragraph on their page) If ...

Posted in SEO |

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