Archive for August, 2006

Does Demographic Targeting Matter?

Monday, August 7th, 2006

The aptly named ‘Does Demographic Targeting Matter?’ is a session devised to tackle the controversial question of the efficacy of Demographic Targeting (and I would add… of targeting in general). On a very high level we ask, ‘Is demographic targeting a gimmick we use to legitimize intelligent web marketing or ...

Twas the Night befor SES…

Sunday, August 6th, 2006

12:10am Monday morning and I have now just arrived in Santa Clara, CA at the wonderful Ramada Limited. And Limited is an understatement - if a room with no air conditioning, no ventilation, poor lighting, weird holes in the sheets (like a family of praire dogs made the bed their ...