Archive for the ‘Search Marketing’ Category

Reach and Frequency Reports with CPC Site Targeting

Wednesday, March 14th, 2007

It wasn’t my birthday and I am no Jesus BUT today the three wise-men (or wise-women, if you are into that whole “equality” thing) came to me and delivered me gifts of Frequency, Reach & Site Level CPC. When I first logged into my account this morning to run some custom ...

Optimizing AdSense Revenue and AdWords Squatters

Monday, March 12th, 2007

Last week Search Engine Roundtable reported on a thread over at WebMasterWorld discussing AdWords Squatters. The thread and discussion is particularly interesting to me as it relates to my daily task list at Healthline. Since I started managing Healthline's web marketing last April, the company has generated the bulk of its ...