Tech Mentat

Web Marketing Basics. Is There Any Need?

Wednesday, March 7th, 2007

Whether it's organic ranking (SEO) or paid marketing, so many great beginners guides have already been written. Yet, every beginning web marketing site seems to, at some point, build out their own "guide" to organic or paid marketing for beginners. My question is: With so many great guides already out there, ...

Posted in Search Marketing |

Is Organic Ranking as a Proxy For Loyalty

Tuesday, March 6th, 2007

In the executive board rooms, away from the engineering and marketing pits of many web startups there is a conversation on evaluating the loyalty of users. The conversation, while important at its core, is being lead by the wrong people. Instead of being lead by web marketer, product managers and ...

Posted in Search Marketing | 1 Comment »