Resume

 

Kristofer Keimig
17A Mirabel Avenue
San Francisco, CA 94110
(925)348-6157
kriskeimig@yahoo.com

 

SUMMARY

Experienced Web Marketing Professional, with a background in design and scripting, looking to expand my expertise in marketing, web technologies and management. Creative, ambitious, and self-motivated, I am highly effective in building and managing web marketing initiatives.

EXPERIENCE

INTERACTIVE MARKETING MANAGER

Healthline Networks 2006 –2007

  • Grew destination website’s monthly visitors from 490K to 5.7 MM in 8 months while dropping average visitor acquisition by over 300%.
  • Optimized ads and tested landing pages for the highest quality and revenue increasing the overall ROI of HL.
  • Increased monthly page-views from 1.8MM to 21MM within 8 months.
  • Built internal reporting tool allowing HL to track and manage content-based revenue for its paid search marketing.
  • Managed 3rd party SEM vendors and hired/managed 2 in-house employees in an effort to build full department without 3rd party influence.

PRODUCT MANAGER

Looksmart, ltd. 2005 –2006

  • Wrote product specifications for core elements of Looksmart’s new advertiser platform
  • Developed products speficifcation for Looksmart’s new keyword tool and oversaw product design
  • Wrote product specifications for internal staff tools in advertiser platform
  • Created all on-page content, FAQ’s and tutorials for advertiser platform

INTERNET MARKETING MANAGER

Radiator Express Warehouse Inc. 2004 –2005

  • Created and managed all SEM/PPC programs; programs became so successful Google used Radiator.com to sell Adwords to other companies and became a “known” company on the Google campus
  • Developed, programmed and managed SEO initiatives for over 15 radiator sites resulting in market saturation and number one positions on major search engines (Google, MSN, Yahoo, etc)
  • Wrote and programmed all keyword intensive web content as well as developed internal linking system to help reuse site’s content
  • Created historical performance reporting systems for all SEM/SEO programs used by the entire company to gauge the efficiency of all web programs vs. call center productivity

MARKETING/ADVERTISING ASSOCIATE

Radiator Express Warehouse Inc. 2000 - 2003

  • Managed all paid search marketing initiatives (Google Premiere, Yahoo Banner Ads, Direct Sponsorships)
  • Developed demographic and behavioral studies based on our target audience to execute high ROI advertising and PR strategies (print/offline advertising)
  • Implemented company-wide intranet system to report the tracked and analyzed success of all ads (outdoor, print, web)

COMPUTER SKILLS

Proficient in: PHP, SQL, ASP, HTML
Familiar with: JavaScript, ActionScript, VBScript Software
Programs: Photoshop, Illustrator, ImageReady, MsAccess, MsExcel, MsAccess, MySql, Sql Server, Apache

EDUCATION

B.A. in Fine Arts, Merrimack College, North Andover, MA, 2000

ACTIVITIES/HOBBIES