Why URLs Still Need To Be Optimized
October 25, 2007 – 5:35 pmEver wonder why you are sitting in a meeting (or on a phone call), still talking about optimizing URLs in the year 2007? It’s probably because there are too many uneducated search marketers influencing your client. But, for your sake, I hope that is not the case and you have convinced your client or company that stuffing keywords into the URL path will NOT help your organic ranking. Assuming that is the case, let’s look at why URL optimization SHOULD still be part of the conversation. I have narrowed it down to Three Golden Rules… (please poke me if you have another golden rule) Size Matters I know people have told you that it doesn’t matter but it does; the shorter the better. A long URL presents a few problems: They are impossible to remember. They look spammy. They often break inside an email They are un-linkable (no one wants to put a link paragraph on their page) If ...