Tech Mentat

Reach and Frequency Reports with CPC Site Targeting

March 14, 2007 – 12:07 pm
It wasn’t my birthday and I am no Jesus BUT today the three wise-men (or wise-women, if you are into that whole “equality” thing) came to me and delivered me gifts of Frequency, Reach & Site Level CPC. When I first logged into my account this morning to run some custom reports, I noticed that there was a NEW report – The Reach and Frequency Report. I gasped – it was every little girl or boy’s dream – a new AdWords report to play with. A report that gives me audience reach per site as well as this audience’s frequency of visit (i.e. you can gauge UU). Why is this Reach and Frequency significant? Well for one, it signals Google becoming slightly more transparent. This is now the second time recently Google has given a bit of clarity – the first being the quality score column in the AdWords UI. Sure, they aren’t opening ...

Posted in Search Marketing |

Optimizing AdSense Revenue and AdWords Squatters

March 12, 2007 – 11:26 pm
Last week Search Engine Roundtable reported on a thread over at WebMasterWorld discussing AdWords Squatters. The thread and discussion is particularly interesting to me as it relates to my daily task list at Healthline. Since I started managing Healthline's web marketing last April, the company has generated the bulk of its daily revenue (off the the destination site) from AdSense. It was the first time that I had worked in a company that drove it's revenue not from product sales or lead gen. but from the resell of advertising. Coming from an ecommerce background, the first two questions I had (questions that I began to test from day one) were how do we get the most (quantity) ads per page and the most (quality/relevance) ads per page. When building (and testing) a product path in the retail world, presenting consumers with options (information and control over what type of product they ...

Posted in Search Marketing |